{"id":2198,"date":"2017-04-07T19:20:41","date_gmt":"2017-04-07T19:20:41","guid":{"rendered":"https:\/\/siebenmann-communications.ch\/ueber-uns-2\/"},"modified":"2023-11-15T20:48:28","modified_gmt":"2023-11-15T18:48:28","slug":"about-us","status":"publish","type":"page","link":"https:\/\/siebenmann-communications.ch\/en\/about-us\/","title":{"rendered":"About us"},"content":{"rendered":"<h1>Background<\/h1>\n<p>During my studies of journalism at the universities of Bern and Freiburg, I gained initial journalistic work experience at the daily newspaper \u201aDer Bund\u2019 and SPK (Swiss political news correspondence agency). From journalism I changed into the public relations field and after completing advanced studies at SAWI (Swiss institute for communications, marketing and advertisement) I held my first position in advertising with EURO RSCG in Zurich. Thereafter, I moved to Los Angeles, California, to support the market entry of a Swiss Interior Design company.<\/p>\n<p>Upon my return to Switzerland, I was head of marketing for an internet agency in Basel. Returning to the advertising agency side with FCB Leutenegger Kr\u00fcll in Zurich, I worked as an account executive. In August 2002, I decided to take a sabbatical which led me to start my own company in January 2003. In November 2011 I received a CAS (Certificate of Advanced Studies) in copywriting from the <a href=\"http:\/\/www.textakademie.ch\" target=\"_blank\" rel=\"noopener noreferrer\">Schweizerische Text Akademie<\/a>.<\/p>\n<hr \/>\n<h1>Core competence<\/h1>\n<p>Comprehensive communications consulting including:<\/p>\n<ul>\n<li>Copywriting<\/li>\n<li>CD\/CI<\/li>\n<li>Corporate Publishing<\/li>\n<li>Support of market entries and \u2013 appearances<\/li>\n<li>Establishment of marketing- and advertising concepts<\/li>\n<li>Implementation of internet presence<\/li>\n<li>Execution of targeted public relations activities (online and classic)<\/li>\n<li>Monitoring of competition and market development<\/li>\n<li>Journalistic research<\/li>\n<li>Media relations<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Background During my studies of journalism at the universities of Bern and Freiburg, I gained initial journalistic work experience at the daily newspaper \u201aDer Bund\u2019 and SPK (Swiss political news correspondence agency). From journalism I changed into the public relations field and after completing advanced studies at SAWI (Swiss institute for communications, marketing and advertisement) [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2445,"parent":0,"menu_order":10,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2198","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/siebenmann-communications.ch\/en\/wp-json\/wp\/v2\/pages\/2198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/siebenmann-communications.ch\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/siebenmann-communications.ch\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/siebenmann-communications.ch\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/siebenmann-communications.ch\/en\/wp-json\/wp\/v2\/comments?post=2198"}],"version-history":[{"count":8,"href":"https:\/\/siebenmann-communications.ch\/en\/wp-json\/wp\/v2\/pages\/2198\/revisions"}],"predecessor-version":[{"id":4869,"href":"https:\/\/siebenmann-communications.ch\/en\/wp-json\/wp\/v2\/pages\/2198\/revisions\/4869"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/siebenmann-communications.ch\/en\/wp-json\/wp\/v2\/media\/2445"}],"wp:attachment":[{"href":"https:\/\/siebenmann-communications.ch\/en\/wp-json\/wp\/v2\/media?parent=2198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}